My path
I spent nine years in India as a publicist, building stories for investor relations, employer branding and thought leadership: PR that had to change a business outcome, not just earn coverage. I moved to Canada in 2022 and spent four years in programmatic advertising and media planning, where I learned what comes after a brand settles its story: deciding where to spend the money.
I saw the problem up close at a healthcare staffing start-up: a company whose founders knew exactly what it was, and whose website and social channels hadn’t caught up.
Earlier work
Nine years of narrative and earned-media work for brands in India, across investor relations, employer branding and thought leadership.
Why this work
The Narrative Quotient exists for founders who’ve grown faster than their words. I work as the outside reader: someone who can see your company the way a new customer does, and tell you plainly what they see.
How I work
- Plain and direct. I tell you what I see, not what’s comfortable.
- Strategy, close to the work. I’m a strategist who stays close to execution.
- Written, so you keep it. Everything I deliver is something you can use without me.