Founders forget where they started.
The words that won your first customers become so familiar that you stop hearing them. Nobody inside the company notices they’ve aged, because everyone inside has grown with them. Someone reading your website for the first time notices straight away.
You might recognize it if:
- Your website still leads with your first product.
- Your sales team re-explains the company on every call.
- Your website, LinkedIn page and pitch deck each describe a slightly different company.
- New hires and partners arrive with an out-of-date picture of what you do.
I read your company the way a potential client does.
Then I show you the gap between the company you’ve built and the story people hear, and what to say instead.
The Outside Read. Free. Two pages on what a potential client sees when they read your website and LinkedIn page, and where it no longer matches your business.
The Narrative Gap Audit. Two weeks. A closer review of your website, LinkedIn, bio and pitch, delivered as a positioning statement and a two-page view of where your story should go.
You decide what’s next. Use the findings yourself, or ask me to scope what comes after. No obligation either way.
Two things you can use the same day.
Your current positioning statement
The sentence you actually say out loud when someone asks what your company does. It’s usually not on your website. I write it down so it can be.
A two-page future-state document
The story your company should be telling from where it is now, and what to change to get there.
Why it takes an outside reader.
You can’t read your own company the way a potential client does.
You live in the story every day. That’s what makes it hard to see where it has gone out of date. An outside reader sees what a new customer sees.
See the gap before you pay to fix it.
A rebuild without a diagnosis can carry the old story into a new design. The audit tells you what to say before anyone touches the website.
Your profile is the first page of your company’s story.
Investors, hires, press and customers often read the founder before they read the company. Your LinkedIn page and bio are part of the audit.
Where this came from.
At a healthcare staffing start-up, the founders had a sharp view of the business. Their website and social channels weren’t in sync with what the business was saying outside. Since we revised the messaging, most of their nurse inquiries have come from ChatGPT.
Who it’s for.
Founders and co-founders of tech and product businesses that have grown past the early stage and changed faster than the words describing them.
It isn’t a rebrand. There’s no logo work and no ongoing retainer. It’s a short, written diagnosis.
Want to see what a potential client sees?
I’ll send you a two-page Outside Read of your company, free. No pitch attached.
Request an Outside Read